London Mercury
LondonMercury.com Thursday 9th February 2012 Issue 10/065
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    Wheaties Adds Fuel To The Fire Of Cereal Competition
    Source: Star Tribune
    Sunday 21st March, 2010  


    The assignment from General Mills was both simple and daunting: Create a new look for a new type of Wheaties breakfast cereal.

    The result, conceived by the Minneapolis agency Boom Island, could hardl... ...

    Read the full story at Star Tribune


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